Milestones

Careers & Education

DTCM Emiratisation Task Force Milestones:

a. The DTCM Task Force ran EAHM Hospitality Industry Career Development Summer Programmes [CDSP] in 2002, 2003 and 2004 for UAE national high school students and job seekers. The CDSPs were sponsored by the DTCM [210];

b. In October 2005 the DTCM Task Force and TANMIA – The National Human Resources Development and Employment Authority – sponsored and launched the first EAHM Hospitality Industry MAHARAT training programme for UAE national job seekers focusing on ‘training-lead’ employment outcomes. Subsequently the ENDP joined the programme as an additional co-sponsor. Hospitality MAHARAT trainees are given ‘conditional employment’ offers prior to commencing their training. On successful completion of the MAHARAT trainees are then given final employment contracts [419].

c. In May 2009 the IDAD Al MAHARAT programme was introduced with TANMIA, ENDP and EAHM. The IDAD is different from the MAHARAT in that employment only occurs at the end of the programme not at the beginning. Job offer outcomes at the end of this programme have been high. A number of graduates were placed in hotels [121].

The DTCM Task Force has so far trained 750 UAE nationals on the above three EAHM programmes. With the outcome being that the number of UAE nationals working in the hospitality industry in Dubai has risen significantly as a result of DTCM Task Force initiatives such as:

• EAHM preparatory employment training programmes for UAE nationals – CDSP, Hospitality MAHARAT and IDAD AL MAHARAT programmes;
• hospitality industry career awareness campaigns targeted at UAE nationals, for example: DTCM sponsored ETFT participation at UAE Careers Fairs every year, production of a DTCM sponsored Hospitality MAHARAT promotional DVD, production of DTCM sponsored ETFT marketing collateral targeted at job seekers, regular ongoing DTCM ETFT meetings with the industry to plan and develop Emiratisation campaigns; best practice hospitality industry Emiratisation workshops targeted at hospitality industry managers.