Department of Tourism and Commerce Marketing

Emiratisation

“Creating World Class UAE National Tourism and Hospitality Professionals”
Key Website Sections:

Emiratisation in the Tourism and Hospitality Industry

Definition of Emiratisations:

“a strategy (that) aims to use the country’s human resources optimally in the economic process and to transfer skills and knowledge from expatriates to UAE Nationals.” (Kuntze & Hormann 2006).

The benefits of Emiratisation to the Tourism and Hospitality Industry, to Dubai and the UAE are many:
Read more

1. Adds to the sustainability and growth of hotels when a core part their workforce is made up of UAE Nationals;
2. Hotel guests are able to interact directly and experience UAE National culture;
3. Enables hotels to contribute to the learning and growth of UAE Nationals for the benefit of UAE human capital development.

The DTCM Emiratisation Task Force for Tourism and Hospitality was founded in 2002. The DTCM Task Force operates under the umbrella of the DTCM and is made up of representatives from The National Human Resources Development and Employment Authority leading five star hospitality sector companies [Jumeirah in Dubai along with hospitality industry educational institutions such as The Emirates Academy of Hospitality Management.

The remit of the DTCM EFT is to both build awareness among UAE national job seekers, their families and the local community regarding the employment and career opportunities within the hospitality sector as well as to develop and equip UAE national job seekers with the necessary core skills to enable them to successfully join and then integrate into the hospitality industry.