Although a relative newcomer to the incentive travel market, Dubai has already achieved considerable success. This is because it fits neatly into the incentive travel organisers’ ideal profile of somewhere new and different that combines exotic experiences and excitement with professional destination management services and top quality hotels.

Dubai’s key attraction is that it brings together the comforts of the western world with the adventure of Arabia.

One of the world’s leading inter-continental transit centres, Dubai is easily accessible. More than 135 airlines operate through the Dubai International Airport linking the emirate to 210 destinations worldwide with direct connections to the main cities worldwide. Dubai airport is modern and efficient; customs and immigration procedures are simple.

Dubai offers a wide choice of luxury modern accommodation in the city, on the beach or in the mountains. All of Dubai’s hotels are well equipped with modern facilities. They all offer excellent conference and meeting facilities, state-of-the-art telecommunications, fully equipped health clubs and facilities for a wide range of sports. Cuisine from around the world can be sampled at Dubai’s restaurants.

Unlike many newly emerging destinations, Dubai offers incentive travel organisers a choice of internationally experienced, professional destination management companies and inbound tour operators. They employ multi-lingual guides and well-qualified drivers and have modern air-conditioned coaches for airport transfers and excursion tours.

A variety of standard or tailor-made tours are available, lasting from one or two hours to several days. There are city tours (general, shopping, heritage etc.), excursions to the desert, through the wadis (dried up river beds), to the starkly beautiful Hajar mountains and to the sandy beaches of the East Coast on the waters of the Indian Ocean. There are helicopter, boat and dhow tours also on offer; special interest tours include fishing, golf, archaeology and bird watching.

The highlight of any holiday in Dubai is the adventure of tackling the Arabian desert. Safaris, dune and wadi driving are popular; and sand skiing from the high dunes is the latest desert sport. A moonlit Arabian barbecue in the desert, complete with traditional entertainment and belly dancer makes for many memories, while the high-speed and boisterous camel races must not be missed.

Those looking for a relaxed holiday will enjoy swimming and soaking in the sun by the poolside or on Dubai’s miles of clean, uncrowded sandy beaches.

The energetic visitor will discover a choice of superb watersports - sailing, fishing, windsurfing, water-skiing, scuba diving and snorkeling. On land, visitors can play golf on championship grass golf courses designed by famous architects and international golf stars.

For the sporting spectator, a full calendar of top class international events - golf, horse racing, rallying, powerboat racing, rugby and snooker - makes Dubai the sports capital of the Middle East.

One of the greatest attractions of Dubai is shopping. The city’s tax-free status means bargains galore. A choice of modern air-conditioned malls offer attractive prices on the widest possible range of international brand names in electronics, hi-fi, cameras, watches, textiles, perfumes, cosmetics and much more.

The ancient “souks” or markets offer a romantic setting for the purchase of spices, antiques, rugs, and silverware.

The city is also one of the world’s great gold trading centres and streets of shops sell a dazzling array of modern machine-crafted and exquisite hand-made ornaments to suit every taste.

Dubai’s award-winning duty free complex situated inside the arrivals and departure lounge of Dubai International Airport offers more bargains and more variety.

Dubai city and the surrounding desert also offer photographic opportunities galore - elegant mosques, sumptuous palaces, majestic camels, ancient windtowers, dusty villages and dramatic sunsets.

A modern city with timeless tradition, Dubai offers today’s traveler the incentive of a lifetime.

One of the world’s leading inter-continental transit centres. More than 125 airlines operate through the Dubai International Airport linking the emirate to over 205 destinations worldwide with direct connections to the main European cities and major destinations in Australia, the US, Latin America, Africa and Asia.  Dubai airport is modern and efficient; customs and immigration procedures are simple.

Dubai’s unique attraction is that it brings together in a single, accessible location the highest standards of comfort and convenience with the adventure of Arabia from the bustling souks to the majestic desert.

An exotic destination with a cosmopolitan lifestyle, Dubai has the right mix to make it the ideal Solution for the incentive travel planner.

• Choice of internationally experienced destination management companies and incentive specialists.
• Multi-lingual guides and well qualified drivers.
• Modern air-conditioned coaches for airport transfers and excursion tours.
• High-quality roads and wide tree-lined boulevards make getting around a pleasure.
• Dubai is safe and virtually crime-free. Women can walk around unescorted even at night.

• Wide choice of luxury modern accommodation at competitive prices.
• Major international hotel chains well represented-Crowne Plaza, Dusit, Hilton, Howard Johnson, Hyatt Regency, Inter-Continental, Le Meridien, Marriot, Ramada, Renaissance, Ritz-Carlton, Rotana, Sheraton, Shangri-La as well as luxury independents such as the Burj Al Arab, City Center Hotel and Residence, Dubai Marine, Metropolitan and Princeton.

Top class beach resort hotels: Burj Al Arab, Dubai Marine Beach Resort & Spa, Hilton Dubai Jumeirah, Jebel Ali Hotel & Golf Resort, Jumeirah Beach Club, Jumeirah Beach Hotel, Le Meridien Mina Seyahi Beach Resort & Marina, Le Royal Meridien Beach Resort & Spa, Metropolitan Resort & Beach Club, Oasis Beach, Ritz-Carlton, Royal Mirage Jumeira Beach, Sheraton Jumeirah Beach Hotel & Towers a mountain resort at Hatta Fort, plus the ecotourism resort Al Maha.

• Extensive range of restaurants featuring cuisine from around the world.
• Alcohol is served in Dubai’s hotels.
• Varied nightlife-bars, pubs, nightclubs and discos.
• Fully equipped conference and meeting rooms.
• Superb health club and sporting facilities, including pools and private beaches.

• Wide range of other sports, from squash and tennis to horse riding cycling, ice skating, shooting, archery and go-karting.
• A full calendar of top class international events including golf, tennis, horse racing, rallying, powerboat racing, football, rugby and sailing-makes Dubai the “Sports Capital of the Middle East”.

• Excursions to the desert or through wadis (dried up river beds) to the starkly beautiful Hajar mountains or sandy beaches of the East Coast on the waters of the Indian Ocean.
• Visits to neighboring emirates provide a variety of attractions, such as the camel market at Al Ain or the Dhow building yard in Ajman Tours aboard helicopters, boat or dhow (a traditional wooden vessel).
• Special interest packages-golf, waterspots, bird-watching, archeology, etc.