For the fourth successive year, the Dubai Department of Tourism and Commerce Marketing (DTCM) and its 18 co-participants showcased Dubai’s attractions and tourism product offerings at the South Asia’s biggest travel and tourism exhibition held in the Indian capital city. Held from January 28 to 30 at the Pragati Maidan in New Delhi, the 17th edition of South Asia Travel and Tourism Expo (SATTE-2010) saw increasing its size of stand to 144 square metres compared with 121 square metres last year and the number of co-participants to 18 from 14.
SATTE is considered the biggest and finest travel exhibition of India and South Asia. The exhibition is the first of its kind, featuring buyer-seller meet in this region.
Talal Al Suwaidi, Head of Region-India, Middle East & Southern / Eastern Africa at DTCM’s Overseas Promotions and Inward Missions Department, said, “We are pleased to be a part of SATTE-2010. India is a strategic market for Dubai and has been one of the top-five source markets for leisure and business visitors. We are hopeful that our new marketing initiatives and participation at key trade fairs like SATTE will further boost inward traffic into Dubai from India.”
Carl Vaz, Director of DTCM’s India Representative Office, added, “Our participation at SATTE-2010 is aimed at helping the Indian travel industry re-orient themselves of the myriad of tourism product offerings Dubai has to offer this year and beyond.”
India has remained one of the largest trading partners of Dubai and the two-way trade has been posting impressive year-on-year growth. The location of DTCM Overseas Representative office in Mumbai since the past 14 years clearly shows the importance Dubai accord to trade and commercial relations with India. DTCM has been working on plans to tap the potential to attract more Indian tourists and businessmen to the emirate.
Dubai hosted the first-ever convention of Travel Agents Association of India (TAAI) in the Middle East region in 2009, while it has been selected to host the annual convention of Travel Agents Federation of India (TAFI) in 2010.